Founded in 2014, our mission has always been simple: to make the best surf accessories—fins, traction pads, and leashes—at prices that make sense. Born from a deep passion for surfing, our brand started as a small project among friends who wanted gear that could perform in all conditions, without the inflated price tag.

We design and test everything with real surfers in mind. Whether you're a beginner paddling into your first wave or a seasoned charger seeking barrels, our gear is built to keep up. Our fins are shaped for speed and control, traction pads offer unbeatable grip, and our leashes are strong, lightweight, and made to last.

We're proud to be an independent, rider-owned company focused on quality, performance, and community. Surfing isn’t just what we do—it’s who we are. Every product reflects our commitment to innovation, durability, and the stoke that keeps us all coming back for more.

Thanks for riding with us. See you in the lineup.